by Emily Richards | Jan 29, 2026 | Digital Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, Stickman Blog
Monitor your data, protect your enrolments With more school closures announced this week, it’s becoming increasingly clear that financial pressure is not limited to a particular size or type of school. While smaller schools are often perceived as most at risk,...
by Martin Farrow | Jan 22, 2026 | Digital Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, Stickman Blog
Why your Sixth Form retention is slipping (and what to do about it) Here’s the uncomfortable truth: if your 6th Form numbers are wobbling, it didn’t start with an open morning gone wrong or a competitor suddenly getting shiny. It started months, sometimes years...
by Emily Richards | Jan 13, 2026 | Digital Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, Stickman Blog
Let’s be blunt. If your last Open Event felt underwhelming, it probably wasn’t because of fees, competition or “the market”. It was far more likely because hardly anyone knew it was happening. Schools regularly invest months of effort into preparing Open Events, then...
by Martin Farrow | Jan 5, 2026 | Digital Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, Stickman Blog
3 Critical actions you cannot afford to miss this January. January is not a gentle warm-up. It is one of the most critical moments in your admissions calendar. Families return from the holiday break with intent, shortlists and questions they want answered...
by Martin Farrow | Dec 1, 2025 | Digital Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, Stickman Blog
There’s a myth in school marketing that the secret to more enrolments is ‘doing more marketing’. Enormous amounts of time, energy and money on activities that reach audiences who may or may not ever even consider an independent school education for their...
by Emily Richards | Nov 27, 2025 | Digital Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, Stickman Blog
In a fast-moving landscape, schools that regularly assess their marketing and admissions activity stay sharper, stronger and better positioned to attract the right families. Trends shift quickly. Parent expectations evolve overnight. Competitors pop up with bold...
