Let’s be honest. If your school isn’t visible on Google search, it might as well not exist. Parents are busy, and they don’t scroll to page 2 of search results.
Your school’s online visibility directly affects enquiries and enrolments.
When parents research schools, they’ll type in “private school near [your town]” or “best prep school in [your county]”.
If your school doesn’t appear, they won’t know you exist, even if you’re the perfect fit.
So, how do you fix it?
In just four easy steps, you can improve your Google visibility:
1. Start with your Google Business Profile. Ensure your address, opening hours, photos, and contact details are accurate and up to date. Add fresh images, especially of your grounds and pupils in action. They matter.
2. Next, refresh your website content. Incorporate the keywords parents are searching for, such as your location and phrases like “independent day school” or “boarding prep”, throughout the copy on your website.
3. Keep your social media active and aligned. Google loves fresh, relevant content, which helps drive traffic back to your website.
4. Finally, check your analytics. Where are you ranking now? What’s working?
A strong online presence doesn’t just make your school easier to find; it builds trust before a parent even picks up the phone.
Own page 1 of Google Search results, and you’ll own the first impression.
Get in touch to discuss more ways you can improve your school’s marketing & admissions.