All too often, school marketers are lone wolves – they are the sole person in the school with ‘marketing’ in their job description and their days are absolutely jam packed. 

It’s easy to feel like you’re on your own.

Who can you sense-check something with? 

How does brainstorming for imaginative and innovative ideas work when you are talking to the wall?

If this is you, you are far from alone.

We’ve got three ESSENTIAL pieces of advice to share:

  • Facilitate greater involvement from other school staff, if at all possible

Are there colleagues who would be super helpful on a mini marketing committee? That might consist of you, your Bursar or Deputy Head along with a keen teacher or two (or indeed other support staff) with an interest in marketing and communications.

Creating a marketing committee can also help to underline to the wider school community how important marketing is to the sustainability of your school and so encourage their involvement in future marketing activities and events.

Good marketing = stable pupil numbers = financial health and a sustainable school going forwards.

Forming a marketing committee allows you not only to potentially share some elements of the marketing load, but also creates a space for sparking the imagination, the sharing of ideas and diverse perspectives on the viability of your plans. 

  • Reach out beyond your school community

Beyond your school staff, reach out to an online community. There are buckets of helpful advice and practical support out there for school marketers. LinkedIn is particularly useful for finding and engaging people in similar roles. Search for key hashtags relevant to your position to connect with relevant people and see what others are up to.

  • We’re here to help

If you’d like to feel supported with your marketing, we’ve got just the thing.

Our 6-Weeks To Smashing Marketing & Admissions online course is a self-paced package – the fast-track and easy route to boosting admissions. It is focused on helping you to achieve maximum results in the shortest amount of time (just 2 to 3 hours a week).

We invite you to book a FREE Marketing Assessment call with us to see how we can help and if the course is right for you and your school. Use our easy booking system here or simply email us at 

You’re not on your own.

Book your call now

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