How do you make your school stand out in an increasingly competitive landscape?
That’s just one of the questions tackled in the latest episode of the AMCIS Podcast, where our very own Emily Richards joins host Simon at Bonjour and Flynn Le Brocq from Uppingham School to dig into the challenges and opportunities facing independent school admissions and marketing teams today.
From the importance of first impressions to the role of word of mouth, the conversation is packed with practical insights and honest reflections. Here are just a few reasons to give it a listen:
- Standing out in a crowded market. Emily and Flynn explore what makes a compelling, competitive value proposition – and why clarity and authenticity matter more than ever.
- Turning every touchpoint into a positive first impression. Discover how schools can make their admissions journey feel personal and memorable from the very first enquiry.
- Engaging your whole team in marketing. The discussion highlights how involving staff across departments can strengthen your school’s brand from within.
- Collaboration over competition. Ahead of the upcoming AMCIS Admissions Conference, the episode emphasises the power of sharing ideas and learning from one another across the sector.
🎧 Listen to the full episode below and hear how Emily and Flynn are helping shape a more collaborative, creative future for school marketing.