Your school’s next event is on the horizon.You’ve worked tirelessly to make sure the event will show off your school in the best possible light and inspire prospective families with what you have to offer.
Now, you need to make sure you’re maximising those all-important registrations.
One way to do this is by harnessing the power of social media.
Here are 3 clever and effective social media moves to try…
1. The countdown is on: Build excitement
We’ve all heard of FOMO, right?
This is exactly what we want prospective families to feel about your school’s next event. So you need to build excitement.
Think countdown posts, event teaser information and behind-the-scenes prep.
Sharing just one or 2 posts about the logistics of your event just isn’t enough anymore.
2. Shine a light on your stakeholders: Share their experiences
Teachers, pupils, parents, alumni – what does your school mean to them?
Hearing first-hand from them, what makes your school great, is a fabulous way to entice families to your open event.
Use video clips, short testimonials and fun reels to showcase their stories.
Peppering these across your social media feed together with a strong call to action (encouraging them to register for your event) is always a winning formula.
3. Share, share and share again
Don’t underestimate the power of your school’s digital community in helping you spread the word about your next event.
Can your parents help you spread the word by sharing your event details?
Think about what hashtags to use to get in front of your target audience.
Engage your feeders by tagging them into relevant posts. Digital word of mouth is a powerful tool in your arsenal, so make sure you’re using it.
With these 3 savvy social media moves, your posts will connect and excite your audience. So, let’s get going and watch those registration numbers soar.
Want to learn how to really take event registrations to the next level and ultimately boost pupil numbers?
Our 6-week online school marketing course shows you exactly how.
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