Whether you have your marketing strategy up and running, you’re drafting it or adapting it, here’s three of our top tips that go beyond the basics.
Top tip 1: Define your goals
Start with the essentials – grab a pencil and paper, and jot down 3-5 overarching goals. This isn’t just the starting point; it’s the compass guiding your entire strategy. Defining your goals not only shapes your path but also sets the stage for triumphant celebrations when you reach them.
Tip top 2: Get the bigger picture right (then fine tune)
Next, take another piece of paper and draw a stickman (we love stickmen!) to represent your target audience in the middle.
Then draw spider legs off this (we DON’T love spiders so much) with ideas for REACHING that target audience based upon their lifestyle – consider where they hang out online and offline.
Once the big picture is clear, start fine-tuning. Map out activities and resources term by term, week by week, and witness your strategy taking shape.
Can you see how your strategy is starting to take shape?
Top tip 3: The details matter – a sense check
It’s not just about knowing your goals and mapping out activities; it’s about ensuring every step you take helps achieve this.
Check your school brand, refine key messages, ensure dynamic photography, analyse competitors’ marketing activities, evaluate your admissions team’s efficacy, and more.
Excelling in these elements will amplify the impact of your efforts in attracting and engaging families.
Bonus tip – Recognise where support is needed & get a helping hand
We get it – even with these seemingly straightforward tips, navigating the intricacies of a school’s marketing strategy can be challenging.
If you find yourself lost in the thick of things, consider these options:
1. Expert brain boost: Let us review your drafted marketing strategy, providing a specialist perspective to ensure every aspect is justified and reasoned.
2. Ready-to-go mastery: Enrol in our six-week School Marketing Course to build your own Marketing Plan, offering a clear way forward for transforming your school’s promotion.
3. Tailored excellence: Opt for a bespoke Strategic Marketing Plan crafted by our experts, precisely tailored to your school’s needs, with a focus on swift and impactful results.
Remember, our support is available throughout the school year.
So, sharpen that pencil, and let’s embark on refining your school’s marketing strategy for an excellent year ahead!
Want to talk Marketing & Admissions? Get a free 20 minute Marketing Strategy call with us here.
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