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Feast your eyes on our education marketing blog: news, tips, handy hints and marketing ideas for schools, thought pieces, free resources and special offers. Stay ahead of the curve with expert insights and creative strategies designed to help your school stand out. Whether you’re looking for the latest trends, practical advice, or inspiration, you’ll find plenty to explore here.
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3 Top Tips For Writing That School Marketing Strategy
Whether you have your marketing strategy up and running, you’re drafting it or adapting it, here’s three of our top tips that go beyond the basics.
How A Mystery Shop Can Lead To Quick Admissions Wins
Every school has blind spots – aspects of the admissions process that may not be immediately apparent to those entrenched in the day-to-day operations.
How To Get Staff To Support Your School Marketing
Do you find it challenging to rally support from your teaching colleagues when it comes to school marketing and admissions? Find out how to get them on board…
How to get more enquiries through your school’s website
Ensure your school’s website is attracting & converting leads: define the website’s purpose, know your audience and prioritise user-friendly design.
How to create a compelling narrative for your school
Stories are a powerful way to capture and engage a reader or viewer’s attention. Which is why more and more marketers are using storytelling as part of their marketing toolkit. Your school’s story is more than just a chronicle of events, it’s a narrative that shapes perceptions, builds connections, and fosters a sense of community.
The Ultimate Guide to Attracting More Pupils to Your School
Define your USP, share a compelling narrative, optimise online presence, use targeted advertising, invest in a robust CRM system, and leverage authentic recommendations to boost enrolment and enhance your school’s reputation in a competitive market.
Biggest marketing mistakes made by independent schools
Embarking on the marketing journey for independent schools can sometimes feel like exploring a labyrinth – full of twists, turns, and occasional dead ends.
Fear not though! Let’s illuminate the path by delving into some common pitfalls, offering insights, and ensuring your school’s marketing ship sails smoothly.
Top Marketing and Admission Strategies for Schools
Attracting and retaining students is an art, especially in the competitive landscape of today. Your schools must wield a strategic approach in order to stand out. Don’t let the word ‘strategy’ scare you – we promise, it doesn’t need to feel daunting.
Tools & Templates For Transforming Pupil Recruitment & Retention
Hear Emily Richards, Director of Stickman, talk through our brilliant marketing consultancy service that will help to transform your pupil numbers.
Potential VAT On School Fees: What This Means For Marketing
There’s lots of advice around potential VAT on school fees, but very little about the role marketing can play. How is your school using marketing to help this?
3 Ways To Find More Time In Your Day For School Marketers
School marketers have a LOT of demands on their time and skills. So how can you better manage your time in a busy and demanding school environment?
3 Ways To Get The Most Out Of The School Conference Season
May seems to be peak conference season in the education sector but when your days are packed, how do you get the most out of this time away from the office?
Independent Schools: Have Pupil Places To Fill In September?
Independent Schools! Do you have pupil places to fill for September? Are you effectively promoting this to prospective families in your area?
3 Tips For Notifying Parents Of School Fee Increases
School fee increases is never something that is warmly received, especially with the rise in the cost of living. We’ve gathered 3 tips to support you in making your news more palatable for parents.
3 Strategies For Recruiting & Retaining Families During The Cost Of Living Crisis
Struggles across independent schools are becoming more prevalent as economic challenges and affordability worries are affecting families and school budgets.
See Burgess Hill Girls School’s Bold Take On Affordability
Independent schools are acutely aware of the financial challenges their families may be facing. Burgess Hill Girls is grasping the nettle on affordability…
See Brighton College Prep Kensington’s Launch Video
Now arriving on Platform 1, a great example of a school launch that is bound to take off!
See Real Community Outreach At King William’s College
When developing a marketing strategy for schools, we often look at its role in the community. King William’s College is offering something special.
Emily Chats to Andrew Lewer MP, Chair of the APPG for Independent Education
Our chat with Andrew Lewer MP, Chair of the All Party Group for Independent Education. We discuss the challenges facing independent schools in the UK.
See Sustainability In Action At Royal Hospital School
Every school has a responsibility to take stock of their impact on the environment the Marketing Department at Royal Hospital School in Suffolk has taken decisive action!
See Kinross Wolaroi School Welcoming Grandfriends
We love seeing the ways that schools reach out to their wider community. Kinross Wolaroi School in Australia recently welcomed some very important visitors…
See Port Regis School’s Film Celebrating Childhood
Is it our imagination, or is there a new generation of school videos and films that are smashing it out of the park? Look at Port Regis School’s visual feast…
Multi-Academy Trusts: 5 Top Tips For Growing Your Trust
Many multi-academy trusts are feeling the pressure to grow following the government’s requirement for all schools to join a MAT by 2030.
How To Use Storytelling As Your Most Powerful School Marketing Weapon In 2023
During the Masterclass, we talk about the importance of having a defined and compelling school story and a clear marketing strategy.
Sharing The Marketing Load In International Schools
School marketers are often the sole person in the school with ‘marketing’ in their job description. It’s easy to feel like you’re on your own. If this is you, we’ve got 3 top tips to share.
“Working with The Stickman Consultancy has helped me to understand my local market and how best to reach them”
Sarah Lowe, Instructor, Kumon Education.