by Emily Richards | Oct 7, 2022 | Education Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets
All too often, school marketers are lone wolves – they are the sole person in the school with ‘marketing’ in their job description and their days are absolutely jam packed. It’s easy to feel like you’re on your own. Who can you sense-check something with? How does...
by Emily Richards | Sep 16, 2022 | Education Marketing, Independent Schools, Inspiration
We know the life of a Head can be challenging, varied, rewarding and stressful but how many also make it FUN? By dressing up as Bilton Grange’s iconic lion, Headmaster Gareth Jones was ostensibly helping to raise funds for the School’s Giving Day, but he succeeded in...
by Emily Richards | Sep 9, 2022 | Education Marketing, Independent Schools, Inspiration, School Admissions, School Marketing Budgets
Many schools see the start of the academic year as the optimum time to share their new website or new branding, but how do you ensure you stand out? The answer is, of course, to tell your audience about it in a really engaging way. Cue Titus Mills, Port Regis...
by Emily Richards | Jul 8, 2022 | Education Marketing, Independent Schools, Inspiration
From time to time we find an example of school marketing that we know marketing staff and Heads up and down the country will be muttering ‘I wish we’d thought of that’ under their breath. In this brief but exquisitely edited film, Shiplake has managed to be topical,...
by Emily Richards | Jun 29, 2022 | Education Marketing, Independent Schools, Inspiration, School Admissions
It’s that time of year again – announcing school fee increases to parents. Eek. Never something that will be warmly received, especially in the current tough economic climate where schools will be all too aware that parents will be wrangling with steep rises in...
by Emily Richards | Jun 24, 2022 | Education Marketing, Independent Schools, Inspiration
The use of video is part of every good school’s marketing mix, but Strathallan have taken this a step further with their latest campaign to encourage funding for their Bursaries. This gorgeous animation draws the viewer in with great storytelling, its quirky visual...
