by Emily Richards | Dec 10, 2025 | Digital Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, Stickman Blog
Why your Sixth Form retention is slipping (and what to do about it) Here’s the uncomfortable truth: if your 6th Form numbers are wobbling, it didn’t start with an open morning gone wrong or a competitor suddenly getting shiny. It started months, sometimes years...
by Martin Farrow | Dec 1, 2025 | Digital Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, Stickman Blog
There’s a myth in school marketing that the secret to more enquiries is simply “reaching more people”. More impressions. More cold audiences. More brand new eyeballs. But here’s the real issue. Most schools aren’t losing conversions because they’re targeting the wrong...
by Martin Farrow | Nov 27, 2025 | Digital Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, Stickman Blog
In a fast-moving landscape, schools that regularly assess their marketing and admissions activity stay sharper, stronger and better positioned to attract the right families. Trends shift quickly. Parent expectations evolve overnight. Competitors pop up with bold...
by Martin Farrow | Nov 14, 2025 | Digital Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, Stickman Blog
Short-form storytelling is everywhere right now. TikTok, Instagram Reels and YouTube Shorts have changed how people consume content. Parents no longer want long polished videos. They want quick, honest, human stories that feel real. The good news? Independent schools...
by Martin Farrow | Nov 14, 2025 | Digital Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, Stickman Blog
Let’s discuss one of the most significant hidden leaks in school marketing and admissions. Slow replies. Not dramatic. Not glamorous. But absolutely costing you enquiries. Here’s the truth: you have a 15-minute window before a shiny new enquiry cools off. Fifteen....
by Martin Farrow | Nov 11, 2025 | Digital Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, Stickman Blog
School visits are one of the most powerful parts of the admissions journey. But here’s the problem: parents forget around 80% of what they see and hear during their visit. That means even the best tours can fade into the background, unless you help them stand out. The...
