by Martin Farrow | Dec 1, 2025 | Digital Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, Stickman Blog
There’s a myth in school marketing that the secret to more enrolments is ‘doing more marketing’. Enormous amounts of time, energy and money on activities that reach audiences who may or may not ever even consider an independent school education for their...
by Emily Richards | Nov 27, 2025 | Digital Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, Stickman Blog
In a fast-moving landscape, schools that regularly assess their marketing and admissions activity stay sharper, stronger and better positioned to attract the right families. Trends shift quickly. Parent expectations evolve overnight. Competitors pop up with bold...
by Martin Farrow | Nov 14, 2025 | Digital Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, Stickman Blog
Short-form storytelling is everywhere right now. TikTok, Instagram Reels and YouTube Shorts have changed how people consume content. Parents no longer want long polished videos. They want quick, honest, human stories that feel real. The good news? Independent schools...
by Martin Farrow | Nov 14, 2025 | Digital Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, Stickman Blog
Let’s discuss one of the most significant hidden leaks in school marketing and admissions. Slow replies to enquiries. Not dramatic. Not glamorous. But absolutely costing you enquiries. While you’re deciding whether to reply now or after breaktime, another school has...
by Martin Farrow | Nov 11, 2025 | Digital Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, Stickman Blog
School visits are one of the most powerful parts of the admissions journey. But here’s the problem: parents forget around 80% of what they see and hear during their visit. That means even the best tours can fade into the background, unless you help them stand out. The...
by Emily Richards | Nov 4, 2025 | Digital Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, Stickman Blog
Let’s be honest. If your school isn’t visible on Google search, it might as well not exist. Parents are busy, and they don’t scroll to page 2 of search results. Your school’s online visibility directly affects enquiries and enrolments. When parents research...
