by Martin Farrow | Jun 10, 2025 | Education Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, School Marketing Strategy, Stickman Blog
How to teach AI to speak like your school in 4 easy steps: a quick guide for smarter social posts So you’ve opened up ChatGPT and asked it to write a social media post about your Year 6 production. It gives you something… fine. Polite. Serviceable. But also a...
by Martin Farrow | Apr 3, 2025 | Education Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, School Marketing Strategy, Stickman Blog
Of late, we have heard so many of our school clients express challenges around attracting and retaining marketing personnel in their schools. With ever increasing competition, a more demanding parent market, shoestring budgets, limited resource, with such...
by Emily Richards | Mar 26, 2025 | Education Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, School Marketing Strategy, Stickman Blog
If you’re a school leader, you might be thinking: “A Mystery Shop sounds super useful, but how will my Admissions team feel about it?” It’s a fair question – but rest assured, a Mystery Shop is one of the quickest, easiest, and most cost-effective ways to boost...
by Martin Farrow | Mar 21, 2025 | Education Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, School Marketing Strategy, Stickman Blog
Your open day is more than just a calendar event—it’s a major opportunity to inspire and convert prospective families into enrolments. Here are 5 ways you can make your open day work harder for you. 1. Build buzz early (min. 6 weeks ahead)Start promoting well in...
by Emily Richards | Mar 13, 2025 | Education Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, School Marketing Strategy, Stickman Blog
Keen to get your school marketing budget approved for the next academic year? Use this easy 3-step approach to get it approved fast Now is the time of year when independent school marketing departments submit their budgets to the Bursar or the Finance department. It’s...
by Martin Farrow | Mar 12, 2025 | Education Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, School Marketing Strategy, Stickman Blog
The Stickman Consultancy – our services and how they help schools to attract, convert and retain prospective families At The Stickman Consultancy, we specialise in providing results-driven marketing and admissions support to schools, helping them to...
