The Stickman Consultancy – our services and how they help schools to attract, convert and retain prospective families
At The Stickman Consultancy, we specialise in providing results-driven marketing and admissions support to schools, helping them to attract, convert and retain prospective families.
We do this via the following services:
Training:
Marketing course and an Admissions course – professional development for your teams to boost enquiries and conversions.
Consultancy:
From developing your key messages (USPs) that will help you to stand out in a crowded marketplace, to developing a full-blown bespoke marketing & admissions strategy, we can help.
Research:
Mystery shopping – boost enrolment conversions by learning where gaps exist in your admissions process that are leading to prospective families slipping through the cracks and leading you to missing out on significant school fee revenue. Unlike other research companies, we also share exactly how to fix the gaps and highlight your top 3-5 priorities that will really ‘move the needle’ for your school.
Website and/or social media audit – we examine the 2 cornerstone platforms prospective families use during the enquiry journey and help you to ensure they’re firing on all cylinders (much cheaper and quicker than a new website).
Parent/staff/student surveys and focus groups – we help you to understand parents/staff/students’ needs/wants/behaviours. This insight can inform strategic decisions at your school e.g. recruitment, boarding, wraparound care. Plus, it generates a bank of lovely testimonials to use in your marketing and admissions.
By partnering with The Stickman Consultancy, schools benefit from a specialist team who work with schools to understand and solve their issues, day in and day out. Our holistic approach fuses creativity with proven marketing & admissions techniques, leading to sustainable growth for your school and a distinctive brand that becomes top of mind for prospective families.
Need some help?
Not sure what help you might need? Book a call below, and we can figure it out with you. Or, take our FREE, 2-minute marketing & admissions health check quiz to assess your current activities.
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