What do prospective families REALLY care about?

What do prospective families REALLY care about?

Emily was recently invited onto John Murphie (ex-ISBA) and Elise Tonnard’s new podcast – ‘The Education Periscope‘ as their very first guest. During the conversation, Emily highlights the importance of benefits-driven messaging for a school; messaging that will light...
3 ways to reach disappointed state school families on National Offer Day

3 ways to reach disappointed state school families on National Offer Day

  For independent schools in the UK, National Offer Day is a key opportunity to reach state school families who have been disappointed with their child’s secondary school allocation, and are now actively considering alternatives.  Below are 3 easy steps to reach...
How to boost September 2026 numbers with simple social media strategies (video) PART 2

How to boost September 2026 numbers with simple social media strategies (video) PART 2

September 2026 might feel comfortably distant. It isn’t. Emily sat down with Claire, Stickman’s social guru, after a wave of conversations with schools asking the same question: what can we actually do on social media now to positively influence numbers for...