by Emily Richards | Mar 19, 2026 | Stickman Blog
A key moment in the admissions cycle is approaching. As we move towards the summer term, many prospective families are moving from early research into decision-making. Shortlists are being refined, visits are being booked and perceptions of each school are becoming...
by Emily Richards | Mar 18, 2026 | Stickman Blog
Emily was recently invited onto John Murphie (ex-ISBA) and Elise Tonnard’s new podcast – ‘The Education Periscope‘ as their very first guest. During the conversation, Emily highlights the importance of benefits-driven messaging for a school; messaging that will light...
by Emily Richards | Mar 12, 2026 | Stickman Blog
Emily was recently invited onto John Murphie (ex-ISBA) and Elise Tonnard’s new podcast – ‘The Education Periscope‘ as their very first guest. (Full episode available here). During the conversation, Emily highlights a shift that many independent schools are beginning...
by Emily Richards | Mar 4, 2026 | Digital Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, Stickman Blog
Emily was recently invited onto John Murphie (ex-ISBA) and Elise Tonnard’s new podcast – ‘The Education Periscope’ as their very first guest. (full episode available here). In Emily’s conversation with Education Periscope, she highlights a...
by Emily Richards | Feb 27, 2026 | Education Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, School Marketing Strategy, Stickman Blog
For independent schools in the UK, National Offer Day is a key opportunity to reach state school families who have been disappointed with their child’s secondary school allocation, and are now actively considering alternatives. Below are 3 easy steps to reach...
