by Emily Richards | Sep 17, 2025 | Digital Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, Stickman Blog
Is your school’s proposition the same as everyone else’s? ‘Great pastoral care’, ‘hands-on teachers’…this won’t be good enough to make your school distinctive in an increasingly aggressively competitive market....
by Martin Farrow | Sep 10, 2025 | Independent Schools, Marketing Insight
An open day is a school’s equivalent of a first date. It’s where parents and pupils decide if there’s a spark – and, just like in dating, numbers matter. More visitors mean more opportunities to show off what makes your school special, and more chances to turn...
by Martin Farrow | Sep 3, 2025 | Independent Schools, Marketing Insight
Spending hours planning your open events for only a handful of visitors? Marketing is a numbers game: the more visitors, the more enrolments. And planning NOW is key. Watch our 3 easy tips. Want to learn more? Get in touch for a...
by Martin Farrow | Sep 3, 2025 | Independent Schools, Marketing Insight
Are you making it easy for families to enquire? Or are you unintentionally putting barriers in their way? In our mystery shops, we consistently encounter the same problems:
Broken enquiry links, no clear CTAs, enquiry forms longer than a tax return. One school had...
by Emily Richards | Aug 28, 2025 | Independent Schools, Marketing Insight
You have a new Head starting this term and are aware that this can bring a large dollop of unsettlement and speculation amongst a school community – what will the new Head be like? How will they lead the school? How will they compare to the previous Head? Well,...
by Martin Farrow | Jul 30, 2025 | Digital Marketing, Education Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, School Marketing Strategy, Stickman Blog
We’re thrilled to share our brand new company video. This short video is all about how and why we do what we do, helping schools all over the world to attract, convert and retain the right families, through better marketing & admissions processes and...
