Middle East Schools: The secret to standing out in a crowded marketplace

Middle East Schools: The secret to standing out in a crowded marketplace

   Independent schools in the Middle East have so much to be proud of. With outstanding teaching, dynamic leadership, world-class facilities and healthy enrolments, the sector is, by and large, thriving. These are schools that operate at a high level — and it...
Worried how a mystery shop will go down with your school admissions team?

Worried how a mystery shop will go down with your school admissions team?

If you’re a school leader, you might be thinking: “A Mystery Shop sounds super useful, but how will my Admissions team feel about it?” It’s a fair question – but rest assured, a Mystery Shop is one of the quickest, easiest, and most cost-effective ways to boost...
5 ways to make your open event work harder for your school

5 ways to make your open event work harder for your school

Your open day is more than just a calendar event—it’s a major opportunity to inspire and convert prospective families into enrolments. Here are 5 ways you can make your open day work harder for you. 1. Build buzz early (min. 6 weeks ahead)Start promoting well in...
School Marketing Budgets – survive or thrive

School Marketing Budgets – survive or thrive

Keen to get your school marketing budget approved for the next academic year? Use this easy 3-step approach to get it approved fast Now is the time of year when independent school marketing departments submit their budgets to the Bursar or the Finance department. It’s...
National Offer Day – UK independent senior schools recruitment opportunities

National Offer Day – UK independent senior schools recruitment opportunities

National Offer Day – 3rd March 2025: A key pupil recruitment opportunity for independent senior schools – here’s what to do in 3 steps.  Yesterday, families across the UK who had applied for Year 7 through the state school system received their child’s...