by Martin Farrow | Jan 8, 2024 | Digital Marketing, Education Marketing, Independent Schools, Marketing Insight, Pupil Recruitment, Pupil Retention, School Marketing, School Marketing Strategy
At Stickman, our mantra is: school marketing made simple…because complicated is RUBBISH. So, here are 3 simple ways to kick your school marketing off with a bang in 2024. Lessons learned Take a moment to look back at 2023. You don’t need to start from scratch this...
by Emily Richards | Dec 3, 2023 | Digital Marketing, Education Marketing, Marketing Insight, Pupil Recruitment, Pupil Retention, School Marketing, School Marketing Strategy, Stickman Blog
Whether you have your marketing strategy up and running, you’re drafting it or adapting it, here’s three of our top tips that go beyond the basics. Top tip 1: Define your goals Start with the essentials – grab a pencil and paper, and jot down 3-5 overarching...
by Emily Richards | Dec 3, 2023 | Education Marketing, Independent Schools, Marketing Insight, Pupil Recruitment, Pupil Retention, School Marketing, School Marketing Strategy
In the competitive landscape of schools, where first impressions can make or break enrollment decisions, ensuring a seamless and appealing admissions process is paramount. A small detail overlooked or a clunky enquiry process can turn prospective families away. And,...
by Emily Richards | Nov 16, 2023 | Digital Marketing, Education Marketing, Independent Schools, Pupil Recruitment, School Marketing, School Marketing Strategy, Social Media
There’s no point spending lots of time, effort and resource getting loads and loads of traffic to your site for there only to be a trickle of or even ZERO enquiries. Most of the time when we audit a school’s website we find plenty of ways a school could be generating...
by Emily Richards | Nov 16, 2023 | Digital Marketing, Education Marketing, Independent Schools, Marketing Insight, School Marketing, School Marketing Strategy
Your blueprint for effective storytelling Stories are a powerful way to capture and engage a reader or viewer’s attention. Which is why more and more marketers are using storytelling as a key part of their marketing toolkit. Your school’s story is more than...
by Emily Richards | Nov 16, 2023 | Digital Marketing, Education Marketing, Independent Schools, Marketing Insight, Pupil Recruitment, Pupil Retention, School Admissions, School Marketing, School Marketing Strategy, Social Media
Craft a compelling story Your school has a very important story waiting to be told. Develop a narrative that goes beyond statistics and highlights the true essence of your school. You must share success stories, showcase your school’s values, and illustrate the...
