If you’re a school leader, you might be thinking:
“A Mystery Shop sounds super useful, but how will my Admissions team feel about it?”
It’s a fair question – but rest assured, a Mystery Shop is one of the quickest, easiest, and most cost-effective ways to boost enrolments. And when positioned well, it can be a highly motivating and empowering experience for your team.
Here’s why you don’t need to worry:
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1. It supports a growth mindset
A Mystery Shop isn’t about catching people out – it’s about improvement. Even the best teams can develop unhelpful habits over time. A Mystery Shop identifies blind spots and highlights small, strategic changes that make a big difference and prevent families from quietly dropping out of the admissions process and heading to the school down the road – all as part of your school-wide commitment to continuous improvement.
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2. It’s professional development in disguise
Even the most experienced Admissions professionals can benefit from fresh insights. Our Mystery Shop service uncovers new strategies to engage families, enhance conversations, and make your school stand out. Every day’s a learning day – and this is real-world, relevant learning that sticks.
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3. It’s about systems – not individuals
At The Stickman Consultancy, our Mystery Shops focus on systems and processes, not people. We’re not here to name and shame – we’re here to shine a light on what’s working and where improvements can be made. The goal is always positive progress.
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A Mystery Shop is a healthy, constructive, and confidence-building experience – and when done regularly (many of our schools do one every 6 months), it keeps your Admissions engine firing on all cylinders.
👉 Click here to find out more about our Mystery Shop service
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