by Emily Richards | Jan 13, 2026 | Digital Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, Stickman Blog
Let’s be blunt. If your last Open Event felt underwhelming, it probably wasn’t because of fees, competition or “the market”. It was far more likely because hardly anyone knew it was happening. Schools regularly invest months of effort into preparing Open Events, then...
by Emily Richards | Dec 10, 2025 | Digital Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, Stickman Blog
Why your Sixth Form retention is slipping (and what to do about it) Here’s the uncomfortable truth: if your 6th Form numbers are wobbling, it didn’t start with an open morning gone wrong or a competitor suddenly getting shiny. It started months, sometimes years...
by Emily Richards | Nov 4, 2025 | Digital Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, Stickman Blog
Let’s be honest. If your school isn’t visible on Google search, it might as well not exist. Parents are busy, and they don’t scroll to page 2 of search results. Your school’s online visibility directly affects enquiries and enrolments. When parents research...
by Emily Richards | Oct 10, 2025 | Education Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, School Marketing Strategy, Stickman Blog
A course for school marketers who want to promote their school powerfully, but never have enough time or budget Want a shortcut to understanding the best (proven) school marketing strategies? Need to show results but only have minimal resources (team,...
by Emily Richards | Sep 17, 2025 | Digital Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, Stickman Blog
Is your school’s proposition the same as everyone else’s? ‘Great pastoral care’, ‘hands-on teachers’…this won’t be good enough to make your school distinctive in an increasingly aggressively competitive market....
