by Emily Richards | Feb 12, 2026 | Digital Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, Stickman Blog
The key things schools need to be doing on social media right now to help boost September 2026 numbers. As more schools begin planning for September 2026 admissions, and school marketing comes to the fore, one question continues to surface: how can social media...
by Emily Richards | Feb 4, 2026 | Education Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, School Marketing Strategy, Stickman Blog
Independent schools in the Middle East have so much to be proud of. With outstanding teaching, dynamic leadership, world-class facilities and healthy enrolments, the sector is, by and large, thriving. These are schools that operate at a high level — and it...
by Emily Richards | Jan 29, 2026 | Digital Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, Stickman Blog
Monitor your data, protect your enrolments With more school closures announced this week, it’s becoming increasingly clear that financial pressure is not limited to a particular size or type of school. While smaller schools are often perceived as most at risk,...
by Emily Richards | Jan 13, 2026 | Digital Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, Stickman Blog
Let’s be blunt. If your last Open Event felt underwhelming, it probably wasn’t because of fees, competition or “the market”. It was far more likely because hardly anyone knew it was happening. Schools regularly invest months of effort into preparing Open Events, then...
by Emily Richards | Nov 27, 2025 | Digital Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, Stickman Blog
In a fast-moving landscape, schools that regularly assess their marketing and admissions activity stay sharper, stronger and better positioned to attract the right families. Trends shift quickly. Parent expectations evolve overnight. Competitors pop up with bold...
