by Emily Richards | Aug 28, 2025 | Independent Schools, Marketing Insight
You have a new Head starting this term and are aware that this can bring a large dollop of unsettlement and speculation amongst a school community – what will the new Head be like? How will they lead the school? How will they compare to the previous Head? Well,...
by Emily Richards | Mar 26, 2025 | Education Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, School Marketing Strategy, Stickman Blog
If you’re a school leader, you might be thinking: “A Mystery Shop sounds super useful, but how will my Admissions team feel about it?” It’s a fair question – but rest assured, a Mystery Shop is one of the quickest, easiest, and most cost-effective ways to boost...
by Emily Richards | Mar 13, 2025 | Education Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, School Marketing Strategy, Stickman Blog
Keen to get your school marketing budget approved for the next academic year? Use this easy 3-step approach to get it approved fast Now is the time of year when independent school marketing departments submit their budgets to the Bursar or the Finance department. It’s...
by Emily Richards | Mar 4, 2025 | Education Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, School Marketing Strategy, Stickman Blog
National Offer Day – 3rd March 2025: A key pupil recruitment opportunity for independent senior schools – here’s what to do in 3 steps. Yesterday, families across the UK who had applied for Year 7 through the state school system received their child’s...
by Emily Richards | Mar 19, 2024 | Digital Marketing, Education Marketing, Independent Schools, Marketing Insight, Open Days, Pupil Recruitment, Pupil Retention, School Admissions, School Marketing, School Marketing Strategy, Social Media
Marketing is crucial to the success of your school, whether it’s vision and values refinement, school marketing strategy development or parent research. The benefits of having a solid marketing budget in place to back your marketing activities and strategy are...
