by Emily Richards | Nov 4, 2025 | Digital Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, Stickman Blog
Let’s be honest. If your school isn’t visible on Google search, it might as well not exist. Parents are busy, and they don’t scroll to page 2 of search results. Your school’s online visibility directly affects enquiries and enrolments. When parents research...
by Emily Richards | Oct 10, 2025 | Education Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, School Marketing Strategy, Stickman Blog
A course for school marketers who want to promote their school powerfully, but never have enough time or budget Want a shortcut to understanding the best (proven) school marketing strategies? Need to show results but only have minimal resources (team,...
by Emily Richards | Sep 17, 2025 | Digital Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, Stickman Blog
Is your school’s proposition the same as everyone else’s? ‘Great pastoral care’, ‘hands-on teachers’…this won’t be good enough to make your school distinctive in an increasingly aggressively competitive market....
by Emily Richards | Aug 28, 2025 | Independent Schools, Marketing Insight
You have a new Head starting this term and are aware that this can bring a large dollop of unsettlement and speculation amongst a school community – what will the new Head be like? How will they lead the school? How will they compare to the previous Head? Well,...
by Emily Richards | Mar 26, 2025 | Education Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, School Marketing Strategy, Stickman Blog
If you’re a school leader, you might be thinking: “A Mystery Shop sounds super useful, but how will my Admissions team feel about it?” It’s a fair question – but rest assured, a Mystery Shop is one of the quickest, easiest, and most cost-effective ways to boost...
