by Martin Farrow | Nov 14, 2025 | Digital Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, Stickman Blog
Short-form storytelling is everywhere right now. TikTok, Instagram Reels and YouTube Shorts have changed how people consume content. Parents no longer want long polished videos. They want quick, honest, human stories that feel real. The good news? Independent schools...
by Martin Farrow | Nov 14, 2025 | Digital Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, Stickman Blog
Let’s discuss one of the most significant hidden leaks in school marketing and admissions. Slow replies. Not dramatic. Not glamorous. But absolutely costing you enquiries. Here’s the truth: you have a 15-minute window before a shiny new enquiry cools off. Fifteen....
by Martin Farrow | Nov 11, 2025 | Digital Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, Stickman Blog
School visits are one of the most powerful parts of the admissions journey. But here’s the problem: parents forget around 80% of what they see and hear during their visit. That means even the best tours can fade into the background, unless you help them stand out. The...
by Emily Richards | Nov 4, 2025 | Digital Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, Stickman Blog
Let’s be honest. If your school isn’t visible on Google search, it might as well not exist. Parents are busy, and they don’t scroll to page 2 of search results. Your school’s online visibility directly affects enquiries and enrolments. When parents research...
by Martin Farrow | Oct 21, 2025 | Digital Marketing, Education Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, Stickman Blog
How do you make your school stand out in an increasingly competitive landscape? That’s just one of the questions tackled in the latest episode of the AMCIS Podcast, where our very own Emily Richards joins host Simon at Bonjour and Flynn Le Brocq from Uppingham School...
by Martin Farrow | Oct 10, 2025 | Digital Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, Stickman Blog
When was the last time you looked at your school through a parent’s eyes? It’s a simple exercise, but one that can be surprisingly revealing. Take 5 minutes this week to browse your website, social media and enquiry process as if you were a parent looking for the...
