by Emily Richards | Nov 4, 2025 | Digital Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, Stickman Blog
Let’s be honest. If your school isn’t visible on Google search, it might as well not exist. Parents are busy, and they don’t scroll to page 2 of search results. Your school’s online visibility directly affects enquiries and enrolments. When parents research...
by Martin Farrow | Oct 21, 2025 | Digital Marketing, Education Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, Stickman Blog
How do you make your school stand out in an increasingly competitive landscape? That’s just one of the questions tackled in the latest episode of the AMCIS Podcast, where our very own Emily Richards joins host Simon at Bonjour and Flynn Le Brocq from Uppingham School...
by Emily Richards | Oct 10, 2025 | Education Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, School Marketing Strategy, Stickman Blog
A course for school marketers who want to promote their school powerfully, but never have enough time or budget Want a shortcut to understanding the best (proven) school marketing strategies? Need to show results but only have minimal resources (team,...
by Martin Farrow | Oct 10, 2025 | Digital Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, Stickman Blog
When was the last time you looked at your school through a parent’s eyes? It’s a simple exercise, but one that can be surprisingly revealing. Take 5 minutes this week to browse your website, social media and enquiry process as if you were a parent looking for the...
by Emily Richards | Sep 17, 2025 | Digital Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, Stickman Blog
Is your school’s proposition the same as everyone else’s? ‘Great pastoral care’, ‘hands-on teachers’…this won’t be good enough to make your school distinctive in an increasingly aggressively competitive market....
by Martin Farrow | Sep 10, 2025 | Independent Schools, Marketing Insight
An open day is a school’s equivalent of a first date. It’s where parents and pupils decide if there’s a spark – and, just like in dating, numbers matter. More visitors mean more opportunities to show off what makes your school special, and more chances to turn...
