by Emily Richards | Oct 10, 2025 | Education Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, School Marketing Strategy, Stickman Blog
A course for school marketers who want to promote their school powerfully, but never have enough time or budget Want a shortcut to understanding the best (proven) school marketing strategies? Need to show results but only have minimal resources (team,...
by Emily Richards | Oct 10, 2025 | Digital Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, Stickman Blog
When was the last time you looked at your school through a parent’s eyes? It’s a simple exercise, but one that can be surprisingly revealing. Take 5 minutes this week to browse your website, social media and enquiry process as if you were a parent looking for the...
by Emily Richards | Sep 17, 2025 | Digital Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, Stickman Blog
Is your school’s proposition the same as everyone else’s? ‘Great pastoral care’, ‘hands-on teachers’…this won’t be good enough to make your school distinctive in an increasingly aggressively competitive market....
by Emily Richards | Sep 10, 2025 | Independent Schools, Marketing Insight
An open day is a school’s equivalent of a first date. It’s where parents and pupils decide if there’s a spark – and, just like in dating, numbers matter. More visitors mean more opportunities to show off what makes your school special, and more chances to turn...
by Emily Richards | Sep 3, 2025 | Independent Schools, Marketing Insight
Spending hours planning your open events for only a handful of visitors? Marketing is a numbers game: the more visitors, the more enrolments. And planning NOW is key. Watch our 3 easy tips. Want to learn more? Get in touch for a...
by Emily Richards | Sep 3, 2025 | Independent Schools, Marketing Insight
Are you making it easy for families to enquire? Or are you unintentionally putting barriers in their way? In our mystery shops, we consistently encounter the same problems:
Broken enquiry links, no clear CTAs, enquiry forms longer than a tax return. One school had...
