by Emily Richards | Sep 3, 2025 | Independent Schools, Marketing Insight
Are you making it easy for families to enquire? Or are you unintentionally putting barriers in their way? In our mystery shops, we consistently encounter the same problems:
Broken enquiry links, no clear CTAs, enquiry forms longer than a tax return. One school had...
by Emily Richards | Aug 28, 2025 | Independent Schools, Marketing Insight
You have a new Head starting this term and are aware that this can bring a large dollop of unsettlement and speculation amongst a school community – what will the new Head be like? How will they lead the school? How will they compare to the previous Head? Well,...
by Emily Richards | Jul 30, 2025 | Digital Marketing, Education Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, School Marketing Strategy, Stickman Blog
We’re thrilled to share our brand new company video. This short video is all about how and why we do what we do, helping schools all over the world to attract, convert and retain the right families, through better marketing & admissions processes and...
by Emily Richards | Jul 4, 2025 | Digital Marketing, Education Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, School Marketing Strategy, Stickman Blog
Welcome to my first video tip for boosting enrolments without boosting the budget. It’s all about a powerful 1-hour hack that costs absolutely nothing – and yes, it actually works. For more ideas, why not book a call with us using the form below? BOOK A...
by Emily Richards | Jun 27, 2025 | Education Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, School Marketing Strategy, Stickman Blog
There’s a familiar annual ritual in many schools. As the summer term winds down, staff are pulled into the production of the end-of-year magazine. Time is diverted, energy is stretched and budgets quietly absorb the cost. It’s worth asking a simple question:...
by Emily Richards | Jun 10, 2025 | Education Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, School Marketing Strategy, Stickman Blog
How to teach AI to speak like your school in 4 easy steps: a quick guide for smarter social posts So you’ve opened up ChatGPT and asked it to write a social media post about your Year 6 production. It gives you something… fine. Polite. Serviceable. But also a...
