by Emily Richards | Jan 31, 2025 | Education Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets, Stickman Blog
Emily was recently interviewed on the Independent School’s Bursars Association (ISBA) podcast. In the episode, I discussed how schools can attract and convert families in these challenging economic times using low-cost, low-effort marketing and admissions...
by Emily Richards | Jan 30, 2025 | Education Marketing, Independent Schools, Marketing Insight, School Marketing Budgets, Social Media, Stickman Blog
SCHOOL LEADERS – IS YOUR FIRST THOUGHT ‘HOW MUCH DOES IT COST?’ School leaders and marketers often grapple with tight budgets, scrutinising every penny spent on marketing activities in the challenging world of independent education. Therefore, often, their first...
by Emily Richards | Mar 19, 2024 | Digital Marketing, Education Marketing, Independent Schools, Marketing Insight, Open Days, Pupil Recruitment, Pupil Retention, School Admissions, School Marketing, School Marketing Strategy, Social Media
Marketing is crucial to the success of your school, whether it’s vision and values refinement, school marketing strategy development or parent research. The benefits of having a solid marketing budget in place to back your marketing activities and strategy are...
by Emily Richards | Mar 19, 2024 | Digital Marketing, Education Marketing, Independent Schools, Marketing Insight, Open Days, Pupil Recruitment, Pupil Retention, School Admissions, School Marketing, School Marketing Strategy, Social Media
Does anybody ever like having to hear about or notify others about fee increases? In short, it’s a big fat no. Especially with the cost-of-living crisis looming large and the instability of the economy on the whole, discussing fee increases is a minefield. To...
by Emily Richards | Mar 19, 2024 | Digital Marketing, Education Marketing, Independent Schools, Marketing Insight, Open Days, Pupil Recruitment, Pupil Retention, School Admissions, School Marketing, School Marketing Strategy, Social Media
When I founded Stickman back in 2012, I had no clue about how to run a business. Seriously. Diddly squat. But I did know a thing or two about strategic school marketing. Back then I had 14 years of marketing agency experience under my belt and had worked with some...
by Emily Richards | Feb 9, 2024 | Digital Marketing, Education Marketing, Independent Schools, Marketing Insight, Open Days, Pupil Recruitment, Pupil Retention, School Admissions, School Marketing, School Marketing Strategy, Social Media
Your school’s next event is on the horizon.You’ve worked tirelessly to make sure the event will show off your school in the best possible light and inspire prospective families with what you have to offer. Now, you need to make sure you’re maximising those...
