by Emily Richards | Feb 2, 2021 | Education Marketing, Independent Schools, Inspiration, School Admissions
We love geeking out over marketing and admissions, and who better to do this with than admissions specialists WCBS. Emily Richards, Founder & Director of Stickman and Stephen Bilboe from WCBS share some juicy school marketing and admissions insight in their chat...
by Emily Richards | Feb 2, 2021 | Independent Schools, Inspiration, School Admissions
This is the type of question we hear a LOT: how do we reach prospective families? What channels do we use? What marketing activities do we do? You’ve probably tried this, that and the other but nothing seems to be working. You might have done a leaflet distribution,...
by Emily Richards | Jan 15, 2021 | Independent Schools, Inspiration, School Admissions, School Marketing Budgets, Stickman Blog
Today we’re all about cost-free ways of impacting positively on your pupil numbers. So many schools’ budgets have been blown to pieces by the pandemic and “we don’t have money to spend on marketing” is a common refrain. Most schools are aware that they need to market...
by Emily Richards | Oct 6, 2020 | Education Marketing, Independent Schools, Inspiration, School Admissions
What does ineffective school marketing sound like? “Why does no one seem to know we’re here?” “Why are other schools gaining pupils and we’re not?” “We can’t recruit a Teaching Assistant until we’ve filled more school places and secured the additional revenue.” ...
by Emily Richards | Sep 14, 2020 | School Admissions
Time waits for no one and nothing – not even a pandemic – and it is that time of year again: the primary school admissions cycle is now well underway for entries into Reception in the next academic year. Alongside the challenges of recent months and with no end in...
by Emily Richards | Jul 7, 2020 | Independent Schools, Inspiration, School Admissions, Stickman Blog
Grab a coffee and watch the video now (it’s just 19 minutes long). Stickman team members Emily Richards and Karen Smith, spent a delightful 20 minutes last week speaking to the rather fabulous Lucy Barnwell – Director of External Relations at...
