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How Scarborough College Captures the Benefit of Boarding in One Image

How Scarborough College Captures the Benefit of Boarding in One Image

by Emily Richards | May 14, 2021 | Education Marketing, Independent Schools, Inspiration

This week’s ‘Friday Find’ is a fantastic demonstration of the power of storytelling in school marketing. With just one wonderful image and a handful of words, the Head of Scarborough College, Guy Emmett, evidences the benefits of boarding without even mentioning...
Key messages and ‘The Most Exciting School in England’

Key messages and ‘The Most Exciting School in England’

by Emily Richards | May 7, 2021 | Education Marketing, Independent Schools, Inspiration, School Admissions

Our ‘Friday Find’ this week comes from Hurtwood House, a Sixth Form-only school that evidently knows its audience. The School’s strapline is ‘The most exciting school in England’. Quite the claim. Yet in just 15 seconds this quick-cut video on their Facebook page...
See Strathallan School’s Unique Take on Boosting Pupil Opportunities

See Strathallan School’s Unique Take on Boosting Pupil Opportunities

by Emily Richards | Apr 30, 2021 | Education Marketing, Independent Schools, Inspiration

We love school marketing ideas that stand out from the crowd. This week’s ‘Friday Find’ from Strathallan School is certainly an example of that. The School has formed a partnership with a local business to create a branded Strathallan Gin. It’s a genius move for...
See How Terra Nova School Builds Excitement for an Event

See How Terra Nova School Builds Excitement for an Event

by Emily Richards | Apr 23, 2021 | Independent Schools, Inspiration, Stickman Blog

In this week’s ‘Friday Find’ we’ve discovered a great example of how to build excitement for something at your school. Terra Nova Prep School has been hard at work creating a Virtual Tour to wow prospective parents. Rather than drop the finished tour link onto their...
Thumb-stopping Content on Instagram from Aldro School

Thumb-stopping Content on Instagram from Aldro School

by Emily Richards | Apr 16, 2021 | Education Marketing, Independent Schools, Inspiration, Stickman Blog

This week’s ‘Friday Find’ really made us pause in our Instagram scrolling.  This beautiful shot of a group of boys messing about in boats arrested our attention because the School has captured a great moment of boys obviously having such fun. Smiles all round! Plus,...
How St Michael’s is Showcasing Past Pupils in its Marketing

How St Michael’s is Showcasing Past Pupils in its Marketing

by Emily Richards | Mar 26, 2021 | Education Marketing, Independent Schools, Inspiration

Another Friday has rolled around again and we’ve got another 5-star example of school marketing for you. St Michael’s Prep is a 2-13 prep school in Kent, an area full of top notch schools, both state and independent. Competition is fierce but St Michael’s has a secret...
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About Us

The Stickman Consultancy – School Marketing Made Simple.

We create powerful, no-nonsense school marketing strategies focussed on pupil recruitment. We do this for prep and senior independent schools, primary & secondary state schools and multi-academy trusts.

8 Appleton Road, Hale, WA15 9LP.

Tel: 0161 706 0306

Email: hello@thestickmanconsultancy.co.uk

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Blogs

  • How to write an independent school marketing strategy that actually delivers results
  • 3 marketing mistakes made by independent schools (and what to do instead)
  • Costly marketing mistakes schools make by relying on big campaigns
  • 3 critical questions Bursars should ask before approving marketing budget
  • 3 quick ways to strengthen school admissions before summer
  • What do prospective families REALLY care about?
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