by Emily Richards | Mar 24, 2021 | Education Marketing, Independent Schools, Inspiration
All too often, school marketers are lone wolves – they are the sole person in the school with ‘marketing’ in their job description and their days are absolutely jam packed. It’s easy to feel like you’re on your own too. Who do you turn to for advice on a tricky...
by Emily Richards | Feb 2, 2021 | Education Marketing, Independent Schools, Inspiration, School Admissions
We love geeking out over marketing and admissions, and who better to do this with than admissions specialists WCBS. Emily Richards, Founder & Director of Stickman and Stephen Bilboe from WCBS share some juicy school marketing and admissions insight in their chat...
by Emily Richards | Feb 2, 2021 | Independent Schools, Inspiration, School Admissions
This is the type of question we hear a LOT: how do we reach prospective families? What channels do we use? What marketing activities do we do? You’ve probably tried this, that and the other but nothing seems to be working. You might have done a leaflet distribution,...
by Emily Richards | Jan 25, 2021 | Education Marketing, Independent Schools
One of the biggest stumbling blocks to implementing great school marketing is lack of time. Every school marketer we’ve ever worked with would like 25 hours in the day, but if you regularly feel overwhelmed by constant fire-fighting and multitasking then it’s time to...
by Emily Richards | Jan 15, 2021 | Independent Schools, Inspiration, School Admissions, School Marketing Budgets, Stickman Blog
Today we’re all about cost-free ways of impacting positively on your pupil numbers. So many schools’ budgets have been blown to pieces by the pandemic and “we don’t have money to spend on marketing” is a common refrain. Most schools are aware that they need to market...
by Emily Richards | Dec 3, 2020 | Education Marketing, Independent Schools, Marketing Insight
I can see the puzzled expressions already – moaning parents on WhatsApp, good for my school? How can this be? Hear me out. The halcyon days of parents only talking to each other at sparsely attended PTA fundraisers or the gossipy kitchen supper circuit are no...
