by Emily Richards | Nov 16, 2023 | Digital Marketing, Education Marketing, Independent Schools, Marketing Insight, Pupil Recruitment, Pupil Retention, School Admissions, School Marketing, School Marketing Strategy, Social Media
Craft a compelling story Your school has a very important story waiting to be told. Develop a narrative that goes beyond statistics and highlights the true essence of your school. You must share success stories, showcase your school’s values, and illustrate the...
by Emily Richards | Nov 25, 2022 | Education Marketing, Independent Schools, Inspiration, School Admissions
Is it our imagination, or is there a new generation of school videos and films that are smashing it out of the park? Port Regis School in Dorset has just released their latest visual feast, a great example of this new breed of school film, complete with strong...
by Emily Richards | Oct 7, 2022 | Education Marketing, Independent Schools, Marketing Insight, School Admissions, School Marketing Budgets
All too often, school marketers are lone wolves – they are the sole person in the school with ‘marketing’ in their job description and their days are absolutely jam packed. It’s easy to feel like you’re on your own. Who can you sense-check something with? How does...
by Emily Richards | Sep 9, 2022 | Education Marketing, Independent Schools, Inspiration, School Admissions, School Marketing Budgets
Many schools see the start of the academic year as the optimum time to share their new website or new branding, but how do you ensure you stand out? The answer is, of course, to tell your audience about it in a really engaging way. Cue Titus Mills, Port Regis...
by Emily Richards | Jun 29, 2022 | Education Marketing, Independent Schools, Inspiration, School Admissions
It’s that time of year again – announcing school fee increases to parents. Eek. Never something that will be warmly received, especially in the current tough economic climate where schools will be all too aware that parents will be wrangling with steep rises in...
by Emily Richards | Mar 28, 2022 | Education Marketing, Independent Schools, Inspiration, Marketing Insight, School Admissions, School Marketing Budgets
Stickman’s very own Founder & Director, Emily Richards, was recently part of an expert panel jointly hosted by School Management Plus to discuss how parent buying behaviour has impacted school marketing during the pandemic. The panel agreed that the sector has...
