by Emily Richards | Mar 24, 2021 | Education Marketing, Independent Schools, Inspiration
All too often, school marketers are lone wolves – they are the sole person in the school with ‘marketing’ in their job description and their days are absolutely jam packed. It’s easy to feel like you’re on your own too. Who do you turn to for advice on a tricky...
by Emily Richards | Mar 8, 2021 | Education Marketing, Inspiration, Marketing Insight
Do you struggle with knowing what to talk about on your school’s social media? So many stories, so much content, but what is going to get that all-important engagement? Or do you have the opposite problem – trying to track down the stories in your school (you KNOW...
by Emily Richards | Feb 21, 2021 | Education Marketing, Inspiration, Marketing Insight
One of the most common things schools tell us is that they struggle with knowing how to get what’s unique and special about their school ‘out there’ to the outside world. There are so many great things – all potential stories – going on day after...
by Emily Richards | Feb 2, 2021 | Education Marketing, Independent Schools, Inspiration, School Admissions
We love geeking out over marketing and admissions, and who better to do this with than admissions specialists WCBS. Emily Richards, Founder & Director of Stickman and Stephen Bilboe from WCBS share some juicy school marketing and admissions insight in their chat...
by Emily Richards | Feb 2, 2021 | Independent Schools, Inspiration, School Admissions
This is the type of question we hear a LOT: how do we reach prospective families? What channels do we use? What marketing activities do we do? You’ve probably tried this, that and the other but nothing seems to be working. You might have done a leaflet distribution,...
by Emily Richards | Jan 15, 2021 | Independent Schools, Inspiration, School Admissions, School Marketing Budgets, Stickman Blog
Today we’re all about cost-free ways of impacting positively on your pupil numbers. So many schools’ budgets have been blown to pieces by the pandemic and “we don’t have money to spend on marketing” is a common refrain. Most schools are aware that they need to market...
