KEEP UP TO DATE WITH YOUR INDUSTRY
SCHOOL MARKETING
BLOG
Feast your eyes on our education marketing blog: news, tips, handy hints and marketing ideas for schools, thought pieces, free resources and special offers. Stay ahead of the curve with expert insights and creative strategies designed to help your school stand out. Whether you’re looking for the latest trends, practical advice, or inspiration, you’ll find plenty to explore here.
SCAN OUR NEWEST POSTS AS WELL AS OUR WHOLE ARCHIVE BELOW
Families won’t hear, if you only say it once.
If your last Open Event felt underwhelming, it probably wasn’t because of fees, competition or “the market”. It was far more likely because hardly anyone knew it was happening
3 critical actions you cannot afford to miss this January.
January is one of the most critical moments in your admissions calendar. Follow our 3 critical actions you must take to make absolutely sure you start the year with a bang.
Why your Sixth Form retention is slipping (and what to do about it)
Retention doesn’t collapse overnight. It leaks. Slowly. Quietly. Predictably. The biggest mistake schools make is assuming loyalty.
Stop chasing strangers: how to convert audiences who already know you
Your warm audiences are your most valuable asset. They already know you. They’re already halfway to yes. Learn how to convert these boost your school’s admissions.
Want to know what’s really holding back your pupil recruitment?
In a fast-moving landscape, schools that regularly assess their marketing and admissions activity stay sharper, stronger and better positioned to attract the right families.
How short-form storytelling can transform your school’s marketing
Short-form storytelling is everywhere and have changed how people consume content. Independent schools are well placed to make good use of this marketing trend.
15 minutes to win: how to respond to enquiries before they go cold
Top tips to address one of the most significant hidden leaks too boost your school’s marketing and admissions. Slow replies to enquiring parents are costing you conversions.
The secret to unforgettable school tours for admissions staff
School visits are one of the most powerful parts of the admissions journey, but parents forget around 80% of them. Here’s how to make them enjoy, remember and convert to an application.
How to make sure your school shows up on Google (and why it matters)
Your school’s online visibility directly affects enquiries, enrolments and competitiveness. In this Blog, we show you how to improve your Google visibility in 4 easy-to-follow steps.
Stickman on the AMCIS podcast: a must-listen for all school leaders
Our very own Emily Richards joins the AMCIS podcast to dig into the challenges and opportunities facing independent school admissions and marketing teams today.
Stickman’s Online School Marketing Course: A deep dive into excellence.
Our short, online marketing course is a smart, time-saving solution that has helped school marketing teams all over the world to work smarter, not harder. See what it’s all about.
See your school the way parents do: a 5-minute check that can change everything
When was the last time you looked at your school through a parent’s eyes? It’s a simple exercise (and no cost!) but one that can be surprisingly useful in identifying weaknesses.
Is your school’s proposition distinct? Stickman’s hot tips to make it so.
Quick and easy tips on how to stand out from the crowd in a competitive market, presenting a distinct offering in under 60 seconds.
Why Open Day visitors matter – and how 1 school gained £680k in extra revenue.
An open day is a school’s equivalent of a first date. It’s where parents and pupils decide if there’s a spark – and, just like in dating, numbers matter.
Stickman’s hot tip – boosting open day numbers with simple changes.
Our Founder & Director, Emily, shares 3 easy tips for boosting numbers at your open days. These simple changes and processes are low to no-cost to implement.
Stickman’s hot tip – simplifying enquiry forms
Our Founder & Director, Emily, shares an immediately practical tip to boost your enquiries by making simple edits to your website enquiry form.
3 Ways To Promote Your School’s New Head Effectively
A new Head starting can bring unsettlement and speculation amongst a school community. The key is to make them accessible.
Cecily’s zero-cost hack for boosting enrolments at your school
Cecily explains a great, simple and zero-cost tip for boosting enrolments easily at your school.
How to teach AI to speak like your school in 4 easy steps
If you want AI to produce social posts that sound like they’ve come from your team (rather than a beige comms robot), you need to give it the right input. Fortunately, we’ve done the hard work for you, and it’s as easy as pie to get this on the right track.
Middle East Schools: The secret to standing out in a crowded marketplace
In a region where schools are still opening up left, right and centre, there’s an ever-greater need to stand out in a crowded marketplace by crafting a unique school identity and message.
Worried how a mystery shop will go down with your school admissions team?
A Mystery Shop is one of the quickest, easiest, and most cost-effective ways to boost enrolments. And when positioned well, it can be a highly motivating and empowering experience.
5 ways to make your open event work harder for your school
Your open day is more than just a calendar event—it’s a major opportunity to inspire and convert prospective families into enrolments, and our 5 key tips will help you do just that.
School Marketing Budgets – survive or thrive
Now is the time of year when independent school marketing departments submit their budgets to the Bursar. Use this easy 3-step approach to get it approved fast.
The Stickman Consultancy – at your service
Our services – by partnering with The Stickman Consultancy, schools benefit from a specialist team that works with schools to understand and solve their issues, day in and day out.
National Offer Day – UK independent senior schools recruitment opportunities
UK families who applied for Year 7 through the state school system have their child’s school allocation – many will be exploring options.
How to boost school enrolments quickly, cheaply & easily
Budgets are tight, competition is fierce, & parents more demanding than ever. This is why we are hosting a free, 1-hour live Masterclass on Tuesday, 29th April 2025.
Founder & Director Emily is featured on the ISBA podcast
Emily discusses how most of our solutions are easily implemented and zero-cost, ensuring that schools can achieve remarkable results without straining their budgets.
How much does it cost? How to make changes for next to nothing.
Budgets are always a concern – so why not start with zero-cost, quick-win actions to your day-to-day marketing & admissions activities? The smallest of changes can have massive impacts.
What To Say To Your Bursar To Protect Your School Marketing Budget
Marketing is crucial to the success of your school, whether it’s vision and values refinement, school marketing strategy development or parent research.
How To Talk To Your Parents About School Fee Increases
Whether you have your marketing strategy up and running, you’re drafting it or adapting it, here’s three of our top tips that go beyond the basics.
3 Smart Social Media Moves To Make Before Your Next Open Event
Whether you have your marketing strategy up and running, you’re drafting it or adapting it, here’s 3 of our top tips that go beyond basics.
3 Ways To Kick Your School Marketing Off With A Bang
Whether you have your marketing strategy up and running, you’re drafting it or adapting it, here’s three of our top tips that go beyond the basics.
3 Top Tips For Writing That School Marketing Strategy
Whether you have your marketing strategy up and running, you’re drafting it or adapting it, here’s three of our top tips that go beyond the basics.
How A Mystery Shop Can Lead To Quick Admissions Wins
Every school has blind spots – aspects of the admissions process that may not be immediately apparent to those entrenched in the day-to-day operations.
How To Get Staff To Support Your School Marketing
Do you find it challenging to rally support from your teaching colleagues when it comes to school marketing and admissions? Find out how to get them on board…
How to get more enquiries through your school’s website
Ensure your school’s website is attracting & converting leads: define the website’s purpose, know your audience and prioritise user-friendly design.
How to create a compelling narrative for your school
Stories are a powerful way to capture and engage a reader or viewer’s attention. Which is why more and more marketers are using storytelling as part of their marketing toolkit. Your school’s story is more than just a chronicle of events, it’s a narrative that shapes perceptions, builds connections, and fosters a sense of community.
The Ultimate Guide to Attracting More Pupils to Your School
Define your USP, share a compelling narrative, optimise online presence, use targeted advertising, invest in a robust CRM system, and leverage authentic recommendations to boost enrolment and enhance your school’s reputation in a competitive market.
Biggest marketing mistakes made by independent schools
Embarking on the marketing journey for independent schools can sometimes feel like exploring a labyrinth – full of twists, turns, and occasional dead ends.
Fear not though! Let’s illuminate the path by delving into some common pitfalls, offering insights, and ensuring your school’s marketing ship sails smoothly.
Top Marketing and Admission Strategies for Schools
Attracting and retaining students is an art, especially in the competitive landscape of today. Your schools must wield a strategic approach in order to stand out. Don’t let the word ‘strategy’ scare you – we promise, it doesn’t need to feel daunting.
Tools & Templates For Transforming Pupil Recruitment & Retention
Hear Emily Richards, Director of Stickman, talk through our brilliant marketing consultancy service that will help to transform your pupil numbers.
Potential VAT On School Fees: What This Means For Marketing
There’s lots of advice around potential VAT on school fees, but very little about the role marketing can play. How is your school using marketing to help this?
3 Ways To Find More Time In Your Day For School Marketers
School marketers have a LOT of demands on their time and skills. So how can you better manage your time in a busy and demanding school environment?
3 Ways To Get The Most Out Of The School Conference Season
May seems to be peak conference season in the education sector but when your days are packed, how do you get the most out of this time away from the office?
Independent Schools: Have Pupil Places To Fill In September?
Independent Schools! Do you have pupil places to fill for September? Are you effectively promoting this to prospective families in your area?
3 Tips For Notifying Parents Of School Fee Increases
School fee increases is never something that is warmly received, especially with the rise in the cost of living. We’ve gathered 3 tips to support you in making your news more palatable for parents.
3 Strategies For Recruiting & Retaining Families During The Cost Of Living Crisis
Struggles across independent schools are becoming more prevalent as economic challenges and affordability worries are affecting families and school budgets.
See Burgess Hill Girls School’s Bold Take On Affordability
Independent schools are acutely aware of the financial challenges their families may be facing. Burgess Hill Girls is grasping the nettle on affordability…
See Brighton College Prep Kensington’s Launch Video
Now arriving on Platform 1, a great example of a school launch that is bound to take off!
See Real Community Outreach At King William’s College
When developing a marketing strategy for schools, we often look at its role in the community. King William’s College is offering something special.
Emily Chats to Andrew Lewer MP, Chair of the APPG for Independent Education
Our chat with Andrew Lewer MP, Chair of the All Party Group for Independent Education. We discuss the challenges facing independent schools in the UK.
See Sustainability In Action At Royal Hospital School
Every school has a responsibility to take stock of their impact on the environment the Marketing Department at Royal Hospital School in Suffolk has taken decisive action!
See Kinross Wolaroi School Welcoming Grandfriends
We love seeing the ways that schools reach out to their wider community. Kinross Wolaroi School in Australia recently welcomed some very important visitors…
See Port Regis School’s Film Celebrating Childhood
Is it our imagination, or is there a new generation of school videos and films that are smashing it out of the park? Look at Port Regis School’s visual feast…
Multi-Academy Trusts: 5 Top Tips For Growing Your Trust
Many multi-academy trusts are feeling the pressure to grow following the government’s requirement for all schools to join a MAT by 2030.
How To Use Storytelling As Your Most Powerful School Marketing Weapon In 2023
During the Masterclass, we talk about the importance of having a defined and compelling school story and a clear marketing strategy.
Sharing The Marketing Load In International Schools
School marketers are often the sole person in the school with ‘marketing’ in their job description. It’s easy to feel like you’re on your own. If this is you, we’ve got 3 top tips to share.
See Bilton Grange’s Lion Showcase Their School
We know the life of a Head can be challenging, but how many also make it FUN – and brilliantly showcase pupil experience at the same time?
See How Port Regis’ Share Their Unique School Branding
Many schools see the start of the academic year as the optimum time to share their new website or new branding, but how do you ensure you stand out?
See Shiplake’s ‘Beary’ Fine Way To Showcase Their Inspection
Occasionally we find an example of school marketing that we know marketing staff and Heads up and down the country will be muttering ‘I wish we’d thought of that’.
5 Top Tips For Announcing School Fee Increases To Parents
School fee increases are never well received but our tips can support you in making your school’s announcement more palatable for parents.
See Strathallan School’s Innovative Approach To Bursary Support
The use of video is part of every good school’s marketing mix, but Strathallan have taken this a step further with their latest campaign.
See This School’s TikTok Fame!
See how, in the height of exam season, this Headteacher packs a real punch on TikTok in just 60 seconds and reaches current and prospective families and students far and wide.
Stickman LIVE Series: Emily Chats To Andrew Hammond, Head of Hall School, Wimbledon
Catch up with our latest LIVE chat, with Andrew Hammond, Head of Hall School, Wimbledon, talking about his path to headship.
Social Media Planning for Schools – Where Do You Start?
Is it a constant struggle deciding what to talk about on your school’s social media? So many stories, so much potential content…but what’s really going to spark?
Stickman LIVE Series: Emily Chats To Irfan Latif, Principal, DLD College London
Catch up with the recording of our latest LIVE chat, with Irfan Latif, Principal of DLD College London about all things education, modern boarding and creating unique learning experiences for students.
3 Easy Activities to Get Your School Jubilee Ready
The UK is gearing up to celebrate 70 years since Queen Elizabeth II’s accession to the throne. How will your school join in the celebrations in a meaningful and memorable way?
Why Parent Buying Behaviour Has Caused A “Massive Shift” In School Marketing
This expert panel, hosted by School Management Plus, discussed how parent buying behaviour has impacted school marketing during the pandemic.
Stickman chats to Rebecca Siriwardene from Chandlings Prep
View our latest ‘Live on LinkedIn’ chat with the lovely Rebecca Siriwardene, Marketing Manager at Chandlings Prep in Oxford, UK.
Making It Easy for Stakeholders To Support Your School’s Story
A theme that runs through our work is the challenge that schools experience around getting all stakeholders telling the same ‘story’ about the school.
Stickman is in The Friday Club: We talk to School Management Plus
Interviewed by Sophie Clark, Emily talks about how schools with small marketing teams can become more effective in their pupil recruitment.
We’re In School Management Plus
Have you seen Emily’s recent article featured in School Management Plus?
Stickman chats to David Ward, Headmaster of Riverston School
We’re excited to share our interview with David Ward, Headmaster at Riverston School in London, which we live streamed to LinkedIn this week.
How Durham Are Tackling Misconceptions About Their School
This is a super example of a school tackling long-standing misconceptions. It’s an admirably direct approach to busting myths from Durham School.
EPIC Examples of School Marketing & Why You Need To See Them
During this jam-packed Masterclass on 9th March, 2022, the Stickman team will be showcasing some of the very best examples of independent school marketing.
See How Downside School Creates Great Social Content
Today’s find is a wonderfully simple but very effective method of creating distinctive content for a school’s social platforms.
See How Trent College Makes Its Mark on the New Year
This week we celebrate how beautiful photography sets this school apart among a sea of New Year posts. Find out why this school stands out from the crowd.
See How Port Regis Helps Parents To Choose Their School
Our Friday Find today is a great example of a school removing a potential barrier to prospective parents enquiring or applying.
Hello 2022 – 5 TOP TIPS to help start the year with a bang!
We are more determined than ever to make marketing SIMPLE but POWERFUL for schools. So we’ve created 5 TOP TIPS to help you start the year with a bang!
See How Bredon School Brings Its Key Messages To Life
This Friday Find is a great example of a school demonstrating that their key messaging is not just memorable, but meaningful too.
Epsom College’s Film Takes Storytelling To Another Level
While many, if not all, independent schools now have a video of one kind or another, Epsom College’s new production is a masterclass in storytelling.
See How Beechwood is Sharing Top Tips to Boost Boarding
This Friday Find is an example of a school sharing advice with prospective families in a really punchy way, using great visuals to catch the eye.
See How RGS Guildford Qatar is Spelling It Out For Parents
Today’s Friday Find is a super example of how to move prospective families along the enquiry and admissions journey by giving them the impetus to make the first move.
How Bowdon Prep’s School Mascot Is Boosting Their Marketing
This school’s mascot is far more than a cute and cuddly companion; find out how she is supporting pupil recruitment and retention activities too.
See How Windlesham House Makes You Feel At Home
Today’s ‘Friday Find’ is a great example of how to differentiate your website from so many other school websites AND create ‘the feeling’ about your school.
See How Kent College Pembury is Reaching New Audiences
This week’s ‘Friday Find’ is a super example of how engaging with the local community can increase your school marketing’s reach.
Stickman is Proud to be an IAPS Consultancy Team Member
We’re delighted to join the IAPS Consultancy Team, a select group of accredited educational suppliers handpicked by IAPS for the benefit of their members.
See How Clifton College’s Marketing Stopped Us In Our Tracks
It takes a lot for us to pause in our browsing and say “Wow!”, but this week’s school marketing ‘Friday Find’ had just that effect!
See Why Elliott Hudson’s Instagram Is Focusing on Alumni
In today’s ‘Friday Find’ we’ve got a great example of leveraging alumni in your school marketing. In what ways are your alumni telling your school’s story?
See Why Sunningdale is Sharing ‘Behind The Scenes’ Secrets
This ‘Friday Find’ is a lovely example of school marketing that lifts the lid on school life. How revealing is your school willing to be with prospective parents?
Prep Schools – Pupil Places To Fill For September?
Are you effectively promoting your few remaining September pupil places to prospective families? Here’s how.
How Bede’s Promotes Its Joined-Up Thinking Across the School
Our ‘Friday Find’ is a example of school marketing that promotes a key aspect of a School’s offering – making the most of what ‘all-through’ means for pupils.
See Why St Joseph’s Playful Photography Packs a Punch
Today’s school marketing ‘Friday Find’ is a super example of how St Joseph’s College in Ipswich has embraced playfulness to allow their photography to shine.
How Kingswood Puts Its People at the Heart of Its Marketing
Kingswood is a great example of school marketing that puts people first. How do you show off your greatest asset – your people – to prospective families?
5 Pupil Video Ideas For Your School Marketing
One of the most powerful deciding factors for prospective parents in choosing a school are the pupils themselves; families see articulate, curious and happy children and naturally think, “WE want this for OUR child.” So it makes sense to put pupils front and centre of your marketing on a regular basis and video is a great way of doing just that. Read on for some quick and easy ideas…
The 3 Essentials of Pupil Recruitment for Primary Schools
We know that it is often the responsibility of staff who are non-marketers to promote primary schools. So what’s most effective for these schools and why?
How Scarborough College Captures the Benefit of Boarding in One Image
This ‘Friday Find’ is a fantastic demonstration of the power of storytelling in school marketing, using just one wonderful image and a handful of words.
Key messages and ‘The Most Exciting School in England’
See how Hurtwood House, a Sixth Form-only school, demonstrate their key marketing messages in just 15 seconds.
One Simple Task to Boost Your School’s Social Media Content
Read more about the one simple task you can do to boost your school’s social media content…
See Strathallan School’s Unique Take on Boosting Pupil Opportunities
We love school marketing ideas that stand out from the crowd and our latest ‘Friday Find’ from Strathallan School is certainly an example of this!
See How Terra Nova School Builds Excitement for an Event
In this week’s ‘Friday Find’ we’ve discovered a great example of how to build excitement for something at your school and create a real sense of anticipation.
3 Ways A School Marketing Strategy Will Boost Your Finances
Find out how a school marketing strategy will make your budget work SO much harder with measurably BETTER results.
Thumb-stopping Content on Instagram from Aldro School
This week’s ‘Friday Find’ from Aldro School really made us pause in our Instagram scrolling.
See How Daiglen Prep Power Up Their Key Messages
Our latest marketing inspiration comes from Daiglen Preparatory School who put their eye-catching, rich purple branding to very good use.
5 Tips to Health Check Your School’s Website
Parents are likely to form their first opinions of your school through visiting your website. Act on our top tips to review your website.
How St Michael’s is Showcasing Past Pupils in its Marketing
Take a look at our latest ‘Friday Find’, a 5-star example of great school marketing from St Michael’s Prep. featuring past pupils
Sharing the load of your school’s marketing
School marketers are the sole person in the school with ‘marketing’ in their job description… but read our tips on how to share the load.
See How St Margaret’s Are Employing Beautiful Photography
See how St. Margaret’s Prep School who really caught our eye on Instagram – it’s their school’s beautiful photography of its pupils at work and play.
Finding EPIC Content for your School’s Social Media
Struggle to find suitable content for your school’s social media? Or do you have too much content? The answer lies in your key messages…
How To Convey What’s Unique About Your School
One of the most common things schools tell us is that they struggle with knowing how to get what’s unique and special about their school ‘out there’ to the outside world. There are so many great things going on, how do you know what to talk about in your marketing? It’s all about honing your messages.
VIDEO: Stickman Chat With Our Friends at WCBS About All Things School Marketing & Admissions
Emily Richards, Founder & Director of Stickman and Stephen Bilboe from WCBS share some juicy school marketing and admissions insight in their chat on this Instagram Live.
How Do I Work Out The Best Marketing Channels For My School?
You’ve probably tried this, that and the other – nothing seems to be working. But – and, sorry to be blunt – this ad hoc approach is about as good as throwing spaghetti at a wall and seeing what sticks. You need to do some audience research…
No Time To Market Our School – Please Help!
The biggest stumbling blocks to implementing great school marketing is lack of time. It is time to step back and re-appraise your marketing and admissions.
How To Boost School Marketing and Admissions With Zero Budget
School marketing budgets have been blown to pieces by the pandemic, but there are plenty of improvements you can make for little or zero cost.
Why Parent Moans Could Be The Best Thing For Your School
Some schools choose to leave parents to it, accepting moans on WhatsApp as an evitability. But sticking your head in the sand could be dangerous.
Puzzled about how to make your school marketing more effective? Try this.
If you’d like help with creating a School Marketing & Admissions Strategy, learn more about our school matrketing coaching for prep schools…
Stickman Talks to Independent School Management Plus About How To Manage Marketing In These Tumultuous Times
ISMP magazine talked to Stickman Founder, Emily Richards, about the marketing and communications for schools this term and why it’s not all about Covid-19.
3 Marketing Essentials for Maximising Primary School Admissions
Marketing essentials to help you have a healthy number of applications for next yar’s entry to ensure robust school funding.
Living and Breathing What Life is Like in Schools
Stickman team member Karen talks about living at day and boarding schools over the past 20 years and how this supports understanding of school marketing issues.
How Stickman’s Work was “Transformational” for this School
When schools respond brilliantly to our support, we couldn’t be prouder to see them thrive. Read how we were “transformational” for this school.
Stickman chats to Lucy Barnwell about ‘customer service’ at Rossall School
Lucy Barnwell, Director of External Relations at Rossall School, talks about her passion – top notch customer service in independent schools.
VIDEO: Is Your School Marketing Generating Results?
In this video, we talk about the importance of all your school marketing activities coming together to drive results – ultimately boosting pupil numbers.
Stickman Can Help Your School Stick to Social Distancing
Many schools are getting ready to re-open, in whatever form that may be. Here at Stickman we’ve partnered with a print team to offer a range of fully brand-able signage to help you keep safe.
How We Helped a School to Enrol New Pupils Worth £680,000
We’re delighted to have helped generate over £680,000 additional revenue in pupil fees for a Prep School. Learn how we did it.
Marketing Your School to Families Who Didn’t Get Their First-Choice
Does your school have pupil places to fill for September? Are you effectively promoting this to prospective families in your area?
How Can Schools Use Social Media Effectively?
Watch Stickman founder Emily Richards discuss how schools can use social media effectively as part of their marketing and communications.
A Big THANK YOU To Schools During the Pandemic!
VIDEO: We want to say a big THANK YOU to schools for all the wonderful work you’re doing during these extraordinary times!
Our BIGGEST Tip for Communications During School Closures
Listen to our BIG tip for engaging effectively with parents during school closures, while supporting remote learning. Keep those relationships healthy!
Essential Marketing and Admissions Services During School Closures
Schools must continue to engage with current and prospective families and look to the future, however uncertain it seems.
Great Examples of School Social Media Content During COVID
We’re enjoying some great social media posts from schools, keeping up communication with school communities and making us smile while they’re at it.
3 Essential Communications Activites During COVID-19.
Watch our short video that outlines 3 Essential Marketing & Communication Activities During School Closures During Covid-19.
SCHOOL CLOSURES MARCH 2020: We’re Looking for Ways to Support Schools for Free
Following the announcement on 18 March about school closures, Stickman are allocating 2-3 hours each day to help schools free of charge.
Why Creating a Marketing Plan is Crucial for School Success
Mapping out your school’s marketing activities is essential if your efforts are to be REALLY effective and drive those pupil numbers.
VIDEO: Maximising School Funding in 3 Steps!
Watch our 8-minute video to see how you can boost funding at your school using our proven method for effective pupil recruitment.
2 Vital Marketing and Communications activities that will help secure a Good or Outstanding Ofsted judgement
School leaders naturally focus on teaching and learning to secure a favourable Ofsted judgement. But don’t forget that marketing and communications can make a REAL difference too.
How Local Authority primary schools CAN impact pupil applications
There are HEAPS of ways to drive pupil applications for your primary school, even if admissions are administered by the Local Authority.
[VIDEO] Primary schools – need to boost pupil numbers but funds are tight? Or perhaps don’t know where to start?
Primary schools – you need to do some marketing but have no money, don’t know where to start or just don’t have time to think about it? We have the answer…
Stickman’s round up of 2019 (part II)
Dip into part II of our round up of 2019 to catch some brain-fizzing school marketing tips and ideas that you may have missed first time around.
Stickman’s round up of 2019 (part I)
2019 has been an exciting year and we’d hate to think you missed any of our insights and inspiration. Here’s (part I) of our annual round up.
3 Essentials for Maximising Primary School Pupil Recruitment
At a time of increasingly squeezed school budgets, maximising pupil recruitment is key.
We talk to King’s School about the future of the independent sector.
The Head of the The King’s School Chesher shares his vision for the school as well as considering what the future holds for the independent sector.
We won ‘Pupil Recruitment Services of the Year’ award!
Here at Stickman Towers we are ever-so-slightly bursting with pride to announce that we are an AWARD-WINNING company! Those lovely people at Corporate LiveWire have awarded us Winner of Pupil Recruitment Services of the Year in the 2019 Manchester Prestige Awards. The...
Ackworth School and the Importance of Marketing
Stickman interviews Ackworth School in West Yorkshire about the importance of School Marketing and it’s role in the success of the School
Meet the mini Stickman team! (17 second VIDEO)
We just love involving our mini Stickman team in what we do at Stickman Towers. We therefore thought it only courteous to introduce them to you! Click below to meet the minis: https://youtu.be/FpEzGf-JP0E
8 Reasons Why School Marketing is Worth its Weight in Gold
Be clear and determined to show budget-holders why great marketing and communications are crucial to the success of a school.
Does Your Prep School Marketing Need To Be More Premium?
Do your school communications properly reflect the quality and excellence of your school? If you’re using Comic Sans for everything, then probably not.
3 Ideas To Boost Pupil Numbers For September!
If you still have places to fill for September, don’t panic! The Summer Term is full of opportunities to increase pupil numbers, if you act NOW.
Stickman launches new service packages!
We’ve listened, digested and developed our core services to suit your school’s challenges and budget. The only problem is, which to choose?
Curating parent ambassadors for your school
Parents will be talking about your school whether you like it or not. By engaging with them, their influence can be a mighty powerful positive force.
Stickman gets coverage by WCBS – leading online school admissions system!
Here at Stickman Towers we believe in joined-up thinking for the best possible outcomes. You know it makes sense…
5 point checklist to drive pupil recruitment on a limited budget
A decrease in your pupil numbers tightens the purse strings, just at the time when you need to spend to recruit pupils? We offer a fresh perspective on the chicken and egg of school marketing.…
3 ways to create that WOW feeling for prospective parents
For so many parents, the ‘it just felt right’ feeling is a decisive factor in choosing a school. Take these practical steps to create that ‘wow’ for your prospective families.
5 top tips for communicating effectively with parents
How well is everything your school does communicated to the outside world and, in particular, to parents? Getting it right can make a huge difference to your school’s reputation and we’re here to help.
Does your school have a strong USP?
Whether you know it or not, your school has Unique Selling Points (USPs). Do you know how to identify them and use them to your advantage in marketing?
Mystery shopping: a tool for boosting school pupil recruitment
Mystery shopping can provide powerful insight into your school’s recruitment and admissions process, enabling you to fix the gaps and embellish the good.
FREE e-book: 7 Steps to Fill School Places and Banish Admissions Headaches
As expert schools marketers, we at Stickman know the admissions challenges you face and we’re sharing our strategies for encouraging enquiries, for FREE.
You’re welcome.
Stickman’s chat with the Headmaster of Terra Nova School
Stickman had the opportunity for an insightful chat with the Headmaster of Terra Nova School, a leading day and boarding prep school in Cheshire.
What you might have missed from Stickman in 2018…
Here at Stickman Towers we’ve been busy sharing tips and tricks, insights and inspiration on all things marketing and admissions all year. If you’ve missed our missives, a) where have you been? and b) fear not, for we bring you glad tidings and a round-up of our...
The power of involving pupils in your school marketing
Hearing pupils’ perspectives about what life is like at your school and what they love about it, is pretty powerful for parents.
Want to know Stickman’s story and why we help schools everyday?
[video poster="https://thestickmanconsultancy.co.uk/wp-content/uploads/2025/07/home-page-video-stickman-personality-v2-1_mp4_std.original.jpg" width="1920" height="1080"...
Is the end-of-year school magazine an effective use of your time?
Buried in end-of-year school magazine production? It’s a time-consuming task, but does it really help you with recruitment or retention?
The Challenge: Recruiting and retaining school marketing staff
With rising competition, evolving digital landscapes, and a shifting job market, marketing teams are under more pressure than ever. Schools need to recruit and retain experienced professionals.
“Working with The Stickman Consultancy has helped me to understand my local market and how best to reach them”
Sarah Lowe, Instructor, Kumon Education.